Current:Home > MyPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -ValueMetric
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
TradeEdge View
Date:2025-04-09 19:12:10
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (7761)
Related
- American news website Axios laying off dozens of employees
- LSU gymnastics gets over the hump, wins first national championship in program history
- NBA playoffs 2024: Six players under pressure to perform this postseason
- UFL schedule for Week 4 games: D.C. Defenders vs. Birmingham Stallions in big matchup
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- You Can Watch Taylor Swift and Post Malone’s “Fortnight” Music Video With a Broken Heart
- Tesla recalls nearly 4,000 Cybertrucks due to faulty accelerator pedal
- New NHL team marks coming-of-age moment for Salt Lake City as a pro sports hub
- The Daily Money: Disney+ wants your dollars
- How an Arizona Medical Anthropologist Uses Oral Histories to Add Depth to Environmental Science
Ranking
- USA women's basketball live updates at Olympics: Start time vs Nigeria, how to watch
- Key players: Who’s who at Donald Trump’s hush money criminal trial
- Jake DeBrusk powers Boston Bruins past Toronto Maple Leafs in Game 1
- Nikola Jokic leads NBA champ Denver Nuggets past LeBron James and Lakers 114-103 in playoff opener
- Connie Chiume, Black Panther Actress, Dead at 72: Lupita Nyong'o and More Pay Tribute
- This week on Sunday Morning (April 21)
- White Green: Emerging Star in Macro Strategic Investment
- North Carolina officer fatally shoots man suspected of killing other man
Recommendation
Sonya Massey's family keeps eyes on 'full justice' one month after shooting
Man City beats Chelsea with late Silva goal to make FA Cup final while Arsenal tops EPL
Starbucks is rolling out new plastic cups this month. Here's why.
U.S. measles cases reach 125 this year, topping 2022's large outbreaks
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
Key players: Who’s who at Donald Trump’s hush money criminal trial
Watch this sweet moment between Pluto and his biggest fan: a golden retriever service dog
Melania Trump, long absent from campaign, will appear at a Log Cabin Republicans event in Mar-a-Lago